You should feel free to make a follow up call to your media contacts after your release is sent. It is best to call before noon since most media outlets are on deadlines in the afternoon. Be polite.
Here is a sample news release to help guide you. Your news release should be printed on your letterhead.
SAMPLE PRESS RELEASE
FOR IMMEDIATE RELEASE Contact: [Name and phone number]
[Date the release is sent]
[NAME OF PRACTITIONER/ORGANIZATION] HOST FREE LECTURE ON
ACUPUNCTURE AND ORIENTAL MEDICINE
[City, State] – It is estimated that as many as 43% of Americans have used or are currently using some form of complementary or alternative therapy such as acupuncture or Oriental Medicine. In recognition of this fact and in support of Acupuncture and Oriental Medicine Day, [Name of practitioner/organization] is sponsoring a free lecture.
WHEN: [Date, time]
LOCATION: [Street address, room name/number, etc.]
DESCRIPTION: [Include here a brief description of the program, specific topic(s) to be discussed, and any registration information]
[Insert paragraph about practitioner/organization]
Acupuncture and Oriental Medicine Day, officially observed on October 24, is part of an effort to increase public awareness of the progress, promise, and benefits of acupuncture and Oriental medicine. Acupuncture and Oriental Medicine Day is supported through a unique international partnership of organizations in the United States, Canada and Mexico. The partnership includes professional associations, research organizations and educational institutions.